Blog

29
Mar

Put your best face forward

Posted by | · · · | The Buzz | No Comments on Put your best face forward

Put your best face forward, especially when it comes to your signage. Ensure the name of your business is clear and easy to read from a distance. What works in print may not always translate well into physical building signage. Driving by this business, it’s difficult to tell at first glance that it is a […]

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01
Mar

Be spontaneous!

Posted by | · · · | The Buzz | No Comments on Be spontaneous!

Sometimes it pays off to be spontaneous and take advantage of current events, as the earned media payoff could be worth, well, millions as in this recent example. It all started with a Sydney, Nova Scotia man who started a tongue-and-cheek website encouraging Americans fearing a Donald Trump presidency to flee to Cape Breton. It […]

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