The Buzz

31
May

Why a printed magazine in the digital era was the right choice for SaskOrganics

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At Blossom Communications, we take our mission statement, “to help organizations and businesses flourish” to heart in all of our client work. That was certainly the case for SaskOrganics, a member-based organic industry association representing all certified organic producers and processors in Saskatchewan. It turned out that a printed magazine, sent out by snail mail, […]

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16
Mar

Taking READ Saskatoon’s fundraising to new heights

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Blossom Communications helps organizations and businesses flourish and achieve their communications or marketing goals. Our recent work with READ Saskatoon on elevating their brand and giving their annual donation drive a facelift is one such example. READ Saskatoon, a non-profit organization since 1979, offers free adult, family, and financial literacy programs with the help of […]

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30
Oct

Growler Deliveries: How celebrating community on social media can elevate your brand

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There’s a small bit of kindness afoot in Regina’s social media scene that made me shout “YES!” at my phone the other day. I love stumbling upon little gems of awesomeness in my feed and it was a single post from Regina’s Rebellion Brewing Company that was responsible for my cheer. Now, I have always […]

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27
Oct

My top three tips for success as an entrepreneur

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Last week I had the honour of hosting and speaking at WESK’s Connect event in Regina during Small Business Week. I was asked to talk about my Top Three Tips for Success as an Entrepreneur. In short, those tips were: Do what you do best and hire for the rest. Mentorship is invaluable. Financial literacy […]

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03
Oct

Speaking Engagement: WESK Connect

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Every month WESK hosts CONNECT, an after-work mixer for members of the Regina business community. As an official ambassador for WESK, I am excited to be hosting the next event on October 19th to talk about my top three tips to succeed as an entrepreneur. The event is free to attend and open to both […]

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31
Jul

Mitigating the risks of social media

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The introduction of social media and smartphones have significantly changed the way we communicate, in a relatively short time. Between 2003 and 2010 we were introduced to Facebook, YouTube, Twitter, Instagram, iPhones, and Androids — just to name a few. This new digital landscape has opened doors for communicating with customers and clients  in ways […]

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14
Jul

Your Brand: More than just your logo!

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I recently delivered my first webinar for Women Entrepreneurs of Saskatchewan on branding. Learn more about brand strategy and developing your brand in this webinar. Your Brand: More than just your logo! To some, the words brand and logo are interchangeable. While your company or organization’s logo is an integral part of your brand, your brand actually […]

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26
Jan

Media training takeaways from Sean Spicer’s blasting of the Washington press corps

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By now, you will likely have heard about how Sean Spicer, U.S. President Donald Trump’s press secretary, used his first official press conference to dress down the Washington press corps. Irate about the media’s reporting on the size of the crowds on the National Mall, Spicer admonished them for their coverage of the event. One […]

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17
Jan

This latte tastes like cough syrup

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Last week I was standing in line at my local Starbucks with my eight-year-old son. As he oohed and aahed over all the delicious baked goods on display, I overheard the woman in front of me order a Cascara Latte. Having never heard of this – I asked her what was in it. “Well, I’m […]

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