The Buzz

31
Jul

Mitigating the risks of social media

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The introduction of social media and smartphones have significantly changed the way we communicate, in a relatively short time. Between 2003 and 2010 we were introduced to Facebook, YouTube, Twitter, Instagram, iPhones, and Androids — just to name a few. This new digital landscape has opened doors for communicating with customers and clients  in ways […]

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14
Jul

Your Brand: More than just your logo!

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I recently delivered my first webinar for Women Entrepreneurs of Saskatchewan on branding. Learn more about brand strategy and developing your brand in this webinar. Your Brand: More than just your logo! To some, the words brand and logo are interchangeable. While your company or organization’s logo is an integral part of your brand, your brand actually […]

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26
Jan

Media training takeaways from Sean Spicer’s blasting of the Washington press corps

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By now, you will likely have heard about how Sean Spicer, U.S. President Donald Trump’s press secretary, used his first official press conference to dress down the Washington press corps. Irate about the media’s reporting on the size of the crowds on the National Mall, Spicer admonished them for their coverage of the event. One […]

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17
Jan

This latte tastes like cough syrup

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Last week I was standing in line at my local Starbucks with my eight-year-old son. As he oohed and aahed over all the delicious baked goods on display, I overheard the woman in front of me order a Cascara Latte. Having never heard of this – I asked her what was in it. “Well, I’m […]

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07
Nov

Abundance: A new publication for SaskOrganics

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Every once in a while a project comes along that really gets your heart singing.  SaskOrganics‘ new quarterly magazine, Abundance, is one such project. SaskOganics’ Executive Director Marla Carlson approached Blossom a few months ago about helping to create and produce a quarterly newsletter for the organization. SaskOrganics is a farmer led membership non-profit organization that serves all […]

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06
Jun

Call in the ambassadors!

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(Or how to deal with negative reviews on Facebook) Social media, specifically Facebook, has provided today’s business owners with a unique tool to connect with their customers and potential customers on a day-to-day basis. And while the benefits of this connection are many, like anything else you engage in, there are risks as well. A […]

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17
May

“My flowers smell like cigarettes!”

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A few weeks ago, I opened my front door to find a courier holding a beautiful bouquet of flowers for me. Who doesn’t love to get flowers!?! I brought them into the kitchen and buried my face in the gorgeous blossoms, only to pull away quickly – my flowers smelled like cigarettes! It was evident that […]

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29
Mar

Put your best face forward

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Put your best face forward, especially when it comes to your signage. Ensure the name of your business is clear and easy to read from a distance. What works in print may not always translate well into physical building signage. Driving by this business, it’s difficult to tell at first glance that it is a […]

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01
Mar

Be spontaneous!

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Sometimes it pays off to be spontaneous and take advantage of current events, as the earned media payoff could be worth, well, millions as in this recent example. It all started with a Sydney, Nova Scotia man who started a tongue-and-cheek website encouraging Americans fearing a Donald Trump presidency to flee to Cape Breton. It […]

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16
Feb

Unique & Quirky

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Be like Brad from Paper Umbrella here in Regina. Recently, I talked about the importance about showcasing something unique to or quirky about your business. Well, this great video does just that. Filmed entirely with a selfie stick, quirky Brad promotes the unique I Love You Wall project that his store launched in the lead up […]

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