The Buzz

30
Oct

Growler Deliveries: How celebrating community on social media can elevate your brand

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There’s a small bit of kindness afoot in Regina’s social media scene that made me shout “YES!” at my phone the other day. I love stumbling upon little gems of awesomeness in my feed and it was a single post from Regina’s Rebellion Brewing Company that was responsible for my cheer. Now, I have always […]

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27
Oct

My top three tips for success as an entrepreneur

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Last week I had the honour of hosting and speaking at WESK’s Connect event in Regina during Small Business Week. I was asked to talk about my Top Three Tips for Success as an Entrepreneur. In short, those tips were: Do what you do best and hire for the rest. Mentorship is invaluable. Financial literacy […]

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03
Oct

Speaking Engagement: WESK Connect

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Every month WESK hosts CONNECT, an after-work mixer for members of the Regina business community. As an official ambassador for WESK, I am excited to be hosting the next event on October 19th to talk about my top three tips to succeed as an entrepreneur. The event is free to attend and open to both […]

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31
Jul

Mitigating the risks of social media

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The introduction of social media and smartphones have significantly changed the way we communicate, in a relatively short time. Between 2003 and 2010 we were introduced to Facebook, YouTube, Twitter, Instagram, iPhones, and Androids — just to name a few. This new digital landscape has opened doors for communicating with customers and clients  in ways […]

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14
Jul

Your Brand: More than just your logo!

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I recently delivered my first webinar for Women Entrepreneurs of Saskatchewan on branding. Learn more about brand strategy and developing your brand in this webinar. Your Brand: More than just your logo! To some, the words brand and logo are interchangeable. While your company or organization’s logo is an integral part of your brand, your brand actually […]

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26
Jan

Media training takeaways from Sean Spicer’s blasting of the Washington press corps

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By now, you will likely have heard about how Sean Spicer, U.S. President Donald Trump’s press secretary, used his first official press conference to dress down the Washington press corps. Irate about the media’s reporting on the size of the crowds on the National Mall, Spicer admonished them for their coverage of the event. One […]

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17
Jan

This latte tastes like cough syrup

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Last week I was standing in line at my local Starbucks with my eight-year-old son. As he oohed and aahed over all the delicious baked goods on display, I overheard the woman in front of me order a Cascara Latte. Having never heard of this – I asked her what was in it. “Well, I’m […]

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07
Nov

Abundance: A new publication for SaskOrganics

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Every once in a while a project comes along that really gets your heart singing.  SaskOrganics‘ new quarterly magazine, Abundance, is one such project. SaskOganics’ Executive Director Marla Carlson approached Blossom a few months ago about helping to create and produce a quarterly newsletter for the organization. SaskOrganics is a farmer led membership non-profit organization that serves all […]

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06
Jun

Call in the ambassadors!

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(Or how to deal with negative reviews on Facebook) Social media, specifically Facebook, has provided today’s business owners with a unique tool to connect with their customers and potential customers on a day-to-day basis. And while the benefits of this connection are many, like anything else you engage in, there are risks as well. A […]

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17
May

“My flowers smell like cigarettes!”

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A few weeks ago, I opened my front door to find a courier holding a beautiful bouquet of flowers for me. Who doesn’t love to get flowers!?! I brought them into the kitchen and buried my face in the gorgeous blossoms, only to pull away quickly – my flowers smelled like cigarettes! It was evident that […]

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