Blog

17
Jan

This latte tastes like cough syrup

Posted by | · · · · | The Buzz | No Comments on This latte tastes like cough syrup

Last week I was standing in line at my local Starbucks with my eight-year-old son. As he oohed and aahed over all the delicious baked goods on display, I overheard the woman in front of me order a Cascara Latte. Having never heard of this – I asked her what was in it. “Well, I’m […]

Read More
06
Jun

Call in the ambassadors!

Posted by | · · · | The Buzz | No Comments on Call in the ambassadors!

(Or how to deal with negative reviews on Facebook) Social media, specifically Facebook, has provided today’s business owners with a unique tool to connect with their customers and potential customers on a day-to-day basis. And while the benefits of this connection are many, like anything else you engage in, there are risks as well. A […]

Read More
17
May

“My flowers smell like cigarettes!”

Posted by | · · | The Buzz | No Comments on “My flowers smell like cigarettes!”

A few weeks ago, I opened my front door to find a courier holding a beautiful bouquet of flowers for me. Who doesn’t love to get flowers!?! I brought them into the kitchen and buried my face in the gorgeous blossoms, only to pull away quickly – my flowers smelled like cigarettes! It was evident that […]

Read More
29
Mar

Put your best face forward

Posted by | · · · | The Buzz | No Comments on Put your best face forward

Put your best face forward, especially when it comes to your signage. Ensure the name of your business is clear and easy to read from a distance. What works in print may not always translate well into physical building signage. Driving by this business, it’s difficult to tell at first glance that it is a […]

Read More
01
Mar

Be spontaneous!

Posted by | · · · | The Buzz | No Comments on Be spontaneous!

Sometimes it pays off to be spontaneous and take advantage of current events, as the earned media payoff could be worth, well, millions as in this recent example. It all started with a Sydney, Nova Scotia man who started a tongue-and-cheek website encouraging Americans fearing a Donald Trump presidency to flee to Cape Breton. It […]

Read More