Blossom Communications works with businesses, associations and non-profit organizations to help them flourish by achieving their communications and marketing goals – whatever those may be.
The Regina-based marketing and communications consulting company assists clients to develop, implement and execute a variety of strategies to assist them further their business.
This includes everything from big picture strategic communications and marketing plans, to web development project management and social media strategy, to media relations, copywriting and publication development.
Blossom Communications is owned by Jess Paul – a professional with 20 years of experience in communications and marketing.
Her involvement in the industry includes work in journalism, copywriting, desktop publishing, political communications, issues management, media relations, speechwriting, message development, media training, print management, website development, social media strategy, strategic communications planning, and time as an account executive in a marketing and advertising agency.
Jess prides herself on building relationships with, listening to and working in concert with her clients to deliver exceptional communications services. Working with a stable of local, trusted professionals and suppliers, Blossom Communications builds a team around a client based on their specific needs.
With nearly a decade working in political communications and issues management with the Official Opposition and in the Premier’s Office at the Legislative Building of Saskatchewan, Jess has a strong understanding of the workings of various levels of government and how different groups interface with government. Her volunteer involvement and experience with non-profits and associations has given her an intimate understanding of the inner workings of these entities, as well as their communications needs.
At Blossom Communications, we take our mission statement, “to help organizations and businesses flourish” to heart in all of our client work. That was certainly the case for SaskOrganics, a member-based organic industry association representing all certified organic producers and processors in Saskatchewan. It turned out that a printed magazine, sent out by snail mail, […]
In Blossom Communications’ work to help our client’s businesses flourish, we often have to ask some tough and uncomfortable questions that elicit some deep reflection and big decisions. Case in point: the recent rebranding of a Regina culinary institution Evolution Catering to Catering by Tangerine and bringing two other businesses under the Tangerine brand. Regina’s […]
Blossom Communications helps organizations and businesses flourish and achieve their communications or marketing goals. Our recent work with READ Saskatoon on elevating their brand and giving their annual donation drive a facelift is one such example. READ Saskatoon, a non-profit organization since 1979, offers free adult, family, and financial literacy programs with the help of […]
Jess was able to understand exactly the needs of our group and pull together an amazing educational session. We were really able to explore concepts as a group in an interactive and informative setting. We look forward to working with Blossom Communications again in the future.
It was a pleasure working with Jess Paul from Blossom Communications. She helped me define my company’s identity. She understood where I was coming from; so, it was easy to discuss ideas and options with her. She was able to take all of my thoughts and ideas, narrowed them down and capture the true essence of my business. I look forward to working with Blossom Communications again in the future.
Over the past year I have worked with Blossom Communications on four unique projects varying from branding for a new fundraising event, to new website banner creation, and logo redesign for some of our literacy programs. Jess is clever, insightful, and completely understands our specific needs. She applies herself with efficiency and enthusiasm which makes it a great pleasure to work with her, making you feel like you have an additional dedicated member in your team. I highly recommend Jess and Blossom to any company looking for someone to quickly and effectively tackle their communication and marketing needs, large or small.
I met with Jess in August of 2016 to talk about creating a publication for SaskOrganics to tell the good story organics has to tell – from seed to fork. Jess gathered together an excellent team that has consistently translated the vision I shared a year ago into a publication (ABUNDANCE Magazine) that really captures the essence of the organic community so beautifully! Her professionalism, enthusiasm and commitment to creating a high quality product makes it a pleasure to work with Blossom Communications.
“I love it! I am sitting here with tears streaming down my face because it is “me” – this is who I am, this is what I do, this is what I am going to get to do on a whole new level.” Blossom Communications developed web copy for Tracy’s new website.
“Jess was the lead on a complete re-brand of the Centre in 2012 following a bit of a shaky first few years of operation. It was apparent that what we had been doing was not working and we needed some expertise to help us figure out how to move forward. Her approach was well thought out and presented, included thorough research, and was mindful of budget and other limitations. A new marketing strategy was part and parcel of her early work with us, and her guidance and leadership has been a contributing factor to admissions doubling in the last five years. The Centre continues to rely heavily on Jess and Blossom Communications for advice, guidance and leadership in the areas of marketing and communications.”
Last year I met with Blossom Communications to discuss my business struggles. Jess asked me so many questions I hadn’t even asked myself. It was evident that the first thing I needed to do was figure out what my current and past clients loved about my business and where they felt we could improve. Jess suggested we survey them. I was apprehensive about spending money to survey my clients as I didn’t see how it would be beneficial at first. But it was worth every penny. Being able to focus on improving things my clients asked for, instead of trying to guess, has been extremely beneficial. It also helped me to make better business decisions. Jess was extremely helpful and her guidance helped set me up for better success in 2016.
Jess understood our needs on social media during targeted campaigns for the 2015 Federal and 2016 Provincial elections and came through with a thorough strategy and calendar of content. She was also instrumental in bringing the plan to fruition. Her input and work were invaluable because she not only understood our organization; she understood the full political scene in which we work. From development to strategy, execution to debriefing, the work from Blossom Communications was stellar.
Blossom Communications established a strong social media strategy for the RCMP Heritage Centre as well as created a one-of-a-kind editorial content calendar that makes creating and posting content much more manageable and efficient for all of our social media platforms. With a focus on engaging and gaining new fans and followers, Jess not only helped us surpass our initial goals, but continues to provide ongoing support in monitoring and assessing all of our social media insights and is our go-to for all social media inquiries.
We went from working in advertising to starting a whole new bricks-and-mortar business. Most people would say communications consulting was the last thing we’d need, coming from that world, but we knew that we could never be objective about our new business. No matter what your background or expertise, working with Blossom Communications will help you organize, elevate and create a brand that works for your business or organization. Jess and the Blossom team worked with us at the start-up phase to help create workable deadlines, structure, and an end product that we absolutely love. Jess captured the voice and tone of our business perfectly!
