Abundance: A new publication for SaskOrganics
Every once in a while a project comes along that really gets your heart singing. SaskOrganics‘ new quarterly magazine, Abundance, is one such project. SaskOganics’ Executive Director Marla Carlson approached Blossom a few months ago about helping to create and produce a quarterly newsletter for the organization.
SaskOrganics is a farmer led membership non-profit organization that serves all certified organic entities throughout the value chain in Saskatchewan by advocating for a sustainable and thriving organic community through leadership in research, market development and communications. The organization’s membership consists of 842 certified organic primary producers, 28 certified organic livestock producers, 89 certified organic processors. Marla was looking for a way to connect with both her primary audience (members), but also with her stakeholders (which includes various levels of government), as well as consumers.
Following an afternoon strategy session, Abundance was born. The new publication is a magazine that tells the story of and raises awareness about the organic industry in Saskatchewan. Abundance also communicates what SaskOrganics is doing on behalf of its members, shines a spotlight on local producers and chefs, and provides readers with a better understanding about the organic options that are available in Saskatchewan from farm to fork.
Why call it Abundance? Abundance is a warm and inviting word that truly embodies the organic industry in Saskatchewan. Abundance is an overflowing fullness, a large amount, bounty, and plenty. “Abundance” captures the full cycle of organically grown food, from the fertile soil and lush crop to the healthy animals and practices that are good for the environment.
Each issue of Abundance features a number of regular pieces including: Innovation (featuring a Saskatchewan Certified Organic Producer), Nourish (a farm to table theme and that features Saskatchewan chefs who are doing just that, with a focus on organic ingredients), Sustain (best agronomic practices), upcoming industry events and more.
The first issue of Abundance is 16-pages and includes a variety of advertisers from across the industry. This issue was released over the weekend at the Organic Connections Conference & Trade Show in Regina.
A big shout out to Brianna Coffin of Brianna Coffin Deadly Designs for making this such a beautiful publication and to Mackenzie Kulcsár, writer and editor extraordinaire for her fine contributions to this first issue.
You can read Abundance here.