Be spontaneous!

Posted by | · · · | The Buzz | No Comments on Be spontaneous!

Sometimes it pays off to be spontaneous and take advantage of current events, as the earned media payoff could be worth, well, millions as in this recent example.

It all started with a Sydney, Nova Scotia man who started a tongue-and-cheek website encouraging Americans fearing a Donald Trump presidency to flee to Cape Breton.

It turned into a huge boon for Cape Breton tourism, with the man’s unofficial tourism website garnering nearly 70,000 hits.

Earned media about the site and a link to the official Destination Cape Breton website has resulted in 225,000 extra visitors!