This latte tastes like cough syrup

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Last week I was standing in line at my local Starbucks with my eight-year-old son. As he oohed and aahed over all the delicious baked goods on display, I overheard the woman in front of me order a Cascara Latte. Having never heard of this – I asked her what was in it. “Well, I’m […]

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Call in the ambassadors!

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(Or how to deal with negative reviews on Facebook) Social media, specifically Facebook, has provided today’s business owners with a unique tool to connect with their customers and potential customers on a day-to-day basis. And while the benefits of this connection are many, like anything else you engage in, there are risks as well. A […]

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“My flowers smell like cigarettes!”

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A few weeks ago, I opened my front door to find a courier holding a beautiful bouquet of flowers for me. Who doesn’t love to get flowers!?! I brought them into the kitchen and buried my face in the gorgeous blossoms, only to pull away quickly – my flowers smelled like cigarettes! It was evident that […]

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Put your best face forward

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Put your best face forward, especially when it comes to your signage. Ensure the name of your business is clear and easy to read from a distance. What works in print may not always translate well into physical building signage. Driving by this business, it’s difficult to tell at first glance that it is a […]

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Be spontaneous!

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Sometimes it pays off to be spontaneous and take advantage of current events, as the earned media payoff could be worth, well, millions as in this recent example. It all started with a Sydney, Nova Scotia man who started a tongue-and-cheek website encouraging Americans fearing a Donald Trump presidency to flee to Cape Breton. It […]

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