Be spontaneous!

Posted by | · · · | The Buzz | No Comments on Be spontaneous!

Sometimes it pays off to be spontaneous and take advantage of current events, as the earned media payoff could be worth, well, millions as in this recent example. It all started with a Sydney, Nova Scotia man who started a tongue-and-cheek website encouraging Americans fearing a Donald Trump presidency to flee to Cape Breton. It […]

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